It’s fascinating how Amex basically turned trust itself into a product. Makes you wonder how much of modern finance is really built on perception rather than actual assets.
AMERICAN TOURIST IN SWITZERLAND: "Do you take American Express?" Waiter: "NO, we take Mastercard, Visa or cash." Tourist: No American Express - really?" Waiter: "NO." Tourist: "Do you take American Dollar?" Waiter: "No - Swiss Francs only!"
American Express needs to personally thank you for this documentary. This is awarding winning stuff. Learned so much about business and really how to start a business from watching this.
I am 100% American Express-exclusive. Amex is great! I have used their hardship program three times. I've been a member since 1988. Amex is the only car that will work with you on a lifetime basis, including when you are in financial distress. Visa and Mastercard will NOT do that!
The company's first major move into finance—the money order business—was brilliantly simple. They weren't just charging a fee; they were pioneering the concept of the "float." By holding the customer's cash for days or weeks before it was redeemed, they essentially created an interest-free loan machine that funded their operations and expansion, demonstrating an early mastery of corporate finance.
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