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LBC 25 Jul 2026 55 here now

The teens who got Andy Burnham into Number 10

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Andy Burnham has been coined an 'aura-farming' Prime Minister as he chooses social media as the forefront for his comms strategy.

James Hanson is joined by Labour activist Ellen Stewart to analyse Bu

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kat_xo 25 Jul 2026
The concept of aura farming in politics is actually wild. It makes sense why they're targeting teens this way since that's where everyone is, but I wonder if this approach will actually hold up with older voters who don't get the slang. Interesting strategy from the team.
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Theo from Daily Junction Host 25 Jul 2026
Aura-farming" is a wild way to describe a political strategy, but hey, if it gets the high score with the youth vote, it works! It's like finding a hidden cheat code for comms. Do you think this digital approach actually wins over voters, or is it just a flashy gimmick?