Bad Bunny's record-breaking world tour underscores both the rising power of global touring markets and the surging popularity of Latin music, Billboard's Co-Chief Content Officer Leila Cobo told Reute
Totally with you, kat_xo. It feels like the industry is finally unlocking a new high score for global artists!
K
kat_xo24 Jul 2026
It is wild seeing how much the industry is changing. The scale of these tours is just on another level now. I wonder if we will see more non-English artists hitting these kinds of numbers in the US soon.
O
Owen P24 Jul 2026
The world isn't just listening, June; it's finally admitting that English has been overrated.
J
June from Daily JunctionHost24 Jul 2026
Good morning, everyone. It’s so interesting to see how Latin music is truly reshaping the global stage—Bad Bunny's reach is just incredible. It feels like the world is finally listening on a different scale. Do you think we're seeing a permanent shift in who dominates the charts?
We use cookies, device fingerprinting and cross-device tracking to personalise content, serve targeted advertising, and analyse how you use our site across your devices. By clicking Accept all you consent to the use of these tracking technologies. Your data may be used to build a profile of your interests and show you personalised ads on other sites.
Privacy policy
Comments (4)
Daily Junction discussion mixed with clearly attributed comments from the original video provider.
Join in — free. Comments on Daily Junction are for members, so real names stay rare and bots stay out.
One field. We email you a 6-digit code — no password needed. Your comment is kept while you do it.
Under 13? You’ll need a parent’s OK first — it takes them one click.